What do you do if you are a pizza parlour and the neighborhood where you are supposed to deliver your pizzas has people from over 200 nationalities who speak equally varied number of languages? Dubai based Red Tomato found a way to solve this problem – with the help of a fridge magnet. This magnet is connected with the bluetooth of the user’s mobile phone. He just presses the button, selects his choice of pizza online and orders it. Now it no more mattered which language you spoke; you always got the pizza you wanted. Deliveries increased by about 500%!
In 2011 IPL used the mobile phone to spread awareness about the cricket series. It used the SMS2.0 service. All those who used this app to send text messages were shown a banner ad of the series. While their message was being sent the banner ad became full screen where the user could see options like check the score, read more, download ringtones etc. The company received more than 16 lakh impressions and more than 35,000 ringtone downloads!
Lego has found a way to be relevant to the young generation and has found a way to compete with video games for market share. All you required was the special edition box of the Lego blocks, and the mobile app ‘The Life of George’ downloaded on your smartphone. The mobile app beams images which you have to make with your blocks within a time period specified by the app. With every successful attempt you move up levels. There are no estimates available of the sales figures, but it generated 294 million page impressions!
In Stockholm McDonald’s created a digital billboard on which passers-by were invited to play table tennis using their phone’s touch screen. So it was you and your mobile versus the interactive billboard. If you lasted for 30 seconds you won yourself free goodies from the nearest McDonald’s outlet. An electronic coupon was delivered on your mobile phone which could be redeemed at the nearest McDonald’s outlet, directions to which were also sent along with the coupon. 460 people played in 5 hours and 400 of them actually went and cashed their coupons resulting in increased footfall.
Talking of free goodies, now you can send a free Coke to anybody in any part of the world along with a message. Coca-Cola has installed special vending machines which can be accessed through your mobile phone. At the touch of a button a Coke bottle is delivered to who ever you want to deliver – even a complete stranger – along with a personal message. Using your phone you can even see who got your Coke and what was his reaction!
The one thing common between all these examples is the use of mobile phones for increasing customer engagement. It is the gadget of the future, and is fast becoming the most effective way for brands to reach out to their customers.
LOOK WHO MADE MONEY LAST YEAR!
Google is a very happy company this year. Its stock prices have been increasing constantly. Over the past year its stock has increased by 30%. One of the main reasons was its ability to successfully monetize its mobile user base. The company’s mobile ad division is today its second largest division. Mobile revenues have doubled from 2011 to 2012. It is precisely because of this that Facebook’s IPO fizzled last year. Just before the highly anticipated initial public offering it revealed that it was not making any significant revenue from its mobile website, in spite of more than half its 900 million members using the service on their mobiles. This year Facebook’s revenues from ads on mobile devices touched $305 million. Today, the company claims to be a ‘mobile-first advertising company’, according to its Product Director of ads Gokul Rajaram.
In the beginning of last year e-commerce website eBay estimated that it would make $10 billion in mobile revenues. By the end of 2012 the company had touched $13 billion. This year it is sure to touch $20 billion. According to its Senior Director for mobile commerce Olivier Ropars, business is all about ‘connected commerce’. It is the ability to shop anytime, anywhere and a mobile is the perfect device for that. According to him, one third of all eBay transactions are ‘touched’ by the mobile. No wonder eBay invested in mobile apps and today its mobile apps have seen a download of 120 million. Read More....
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned Links
SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
------------------------------------------------------------------------------------------------------------
In 2011 IPL used the mobile phone to spread awareness about the cricket series. It used the SMS2.0 service. All those who used this app to send text messages were shown a banner ad of the series. While their message was being sent the banner ad became full screen where the user could see options like check the score, read more, download ringtones etc. The company received more than 16 lakh impressions and more than 35,000 ringtone downloads!
Lego has found a way to be relevant to the young generation and has found a way to compete with video games for market share. All you required was the special edition box of the Lego blocks, and the mobile app ‘The Life of George’ downloaded on your smartphone. The mobile app beams images which you have to make with your blocks within a time period specified by the app. With every successful attempt you move up levels. There are no estimates available of the sales figures, but it generated 294 million page impressions!
In Stockholm McDonald’s created a digital billboard on which passers-by were invited to play table tennis using their phone’s touch screen. So it was you and your mobile versus the interactive billboard. If you lasted for 30 seconds you won yourself free goodies from the nearest McDonald’s outlet. An electronic coupon was delivered on your mobile phone which could be redeemed at the nearest McDonald’s outlet, directions to which were also sent along with the coupon. 460 people played in 5 hours and 400 of them actually went and cashed their coupons resulting in increased footfall.
Talking of free goodies, now you can send a free Coke to anybody in any part of the world along with a message. Coca-Cola has installed special vending machines which can be accessed through your mobile phone. At the touch of a button a Coke bottle is delivered to who ever you want to deliver – even a complete stranger – along with a personal message. Using your phone you can even see who got your Coke and what was his reaction!
The one thing common between all these examples is the use of mobile phones for increasing customer engagement. It is the gadget of the future, and is fast becoming the most effective way for brands to reach out to their customers.
LOOK WHO MADE MONEY LAST YEAR!
Google is a very happy company this year. Its stock prices have been increasing constantly. Over the past year its stock has increased by 30%. One of the main reasons was its ability to successfully monetize its mobile user base. The company’s mobile ad division is today its second largest division. Mobile revenues have doubled from 2011 to 2012. It is precisely because of this that Facebook’s IPO fizzled last year. Just before the highly anticipated initial public offering it revealed that it was not making any significant revenue from its mobile website, in spite of more than half its 900 million members using the service on their mobiles. This year Facebook’s revenues from ads on mobile devices touched $305 million. Today, the company claims to be a ‘mobile-first advertising company’, according to its Product Director of ads Gokul Rajaram.
In the beginning of last year e-commerce website eBay estimated that it would make $10 billion in mobile revenues. By the end of 2012 the company had touched $13 billion. This year it is sure to touch $20 billion. According to its Senior Director for mobile commerce Olivier Ropars, business is all about ‘connected commerce’. It is the ability to shop anytime, anywhere and a mobile is the perfect device for that. According to him, one third of all eBay transactions are ‘touched’ by the mobile. No wonder eBay invested in mobile apps and today its mobile apps have seen a download of 120 million. Read More....
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned Links
SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
------------------------------------------------------------------------------------------------------------
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